Privacy Policy

1. Overview

This Privacy Policy explains how Let's Automate ("we", "us", "our") collects, uses, and shares personal data when you visit our website or contact us through our lead form. We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and applicable local data protection laws.

2. Data Controller

The data controller responsible for the processing of your personal data is the entity named in our Imprint.

3. Data we collect

• Contact data you submit via our lead form: name, email address, phone number, project category, and project description.
• Technical data automatically collected when you visit: IP address, browser type, device information, referring URL, and timestamps.
• Analytics and marketing data (only with your consent): page views, interaction events, and conversion signals via the X (Twitter) advertising pixel.

4. Purposes and legal bases

• Responding to your enquiry — Art. 6(1)(b) GDPR (pre-contractual measures) and Art. 6(1)(f) GDPR (legitimate interest in handling business contacts).
• Operating and securing the site — Art. 6(1)(f) GDPR (legitimate interest in a stable, secure service).
• Analytics and ad measurement — Art. 6(1)(a) GDPR (your consent, given via the cookie banner). You may withdraw consent at any time.

5. Cookies and tracking

We use strictly necessary cookies to operate the site. Analytics and advertising technologies (including the X conversion pixel) only load after you accept tracking via our consent banner. You can change your choice at any time by clearing the relevant entry in your browser's local storage or contacting us.

6. Service providers and recipients

We use carefully selected processors to deliver our service, including hosting and database providers, email delivery providers, and (with your consent) analytics and advertising platforms. These providers may process data outside the EU/EEA under appropriate safeguards such as Standard Contractual Clauses.

7. Retention

We retain enquiry data for as long as necessary to respond to your request and to comply with statutory retention obligations. Analytics data is retained according to the policies of the respective providers.

8. Your rights

Under the GDPR you have the right to access, rectify, erase, restrict, and port your personal data, as well as to object to processing based on legitimate interests and to withdraw consent at any time. You also have the right to lodge a complaint with a supervisory authority.

9. Contact

To exercise your rights or for any questions about this policy, please contact us using the details in our Imprint.

10. Changes

We may update this Privacy Policy from time to time. The current version is always available on this page.